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Learn about OMC

Our brand marks

The Visual Identity of Olmsted Medical Center

The adoption and introduction of OMC’s new visual identity and tag line were the culmination of years of internal discussions, consensus building, consumer focus groups, brand positioning, design exploration, more consensus building, and consumer and employee surveys. OMC’s strategic marketing committee was involved each step of the way and championed the new visual identity approved by our Boards in late 2007.

According to the surveys we conducted, the visual identity reflects our brand position—how we want to differentiate Olmsted Medical Center in the marketplace. Simply stated, we strive to be known as the healthcare provider that centers all encounters, programs, and processes on the patient’s experience. The survey also confirmed that the logo strongly reflects the following characteristics: nurturing, personal, friendly, high level of medical expertise, and professionalism.

The Logo

The logo is composed of two abstract human figures, one larger than the other, embracing each other. The logomark can be interpreted as Olmsted Medical Center reaching out to the community, as two people caring for each other or as a parent caring for a child. It also represents the spirit in which our caregivers relate to each other. Regardless of the interpretation, the logomark reflects our mission, as well as the brand position the organization has staked in the marketplace.

We explored a number of color options. The preferred choice among consumers and employees was warm blues. Blue is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, and truth. Blue is also associated with health and healing.

The Tag Line

As with the logo, the tag line "Good health starts with great care" was carefully researched and tested to make sure it represented the position and mission of Olmsted Medical Center. We believe, and our patients tell us, that good health starts with great care.

Trademark/Registration Protection

Olmsted Medical Center's logo is a registered trademark in the state of Minnesota. The tagline is registered with the Federal trademark office. Any use of any version of these elements by outside organizations must be pre-approved by the organization's marketing and communications department, and is contingent upon observance of Olmsted Medical Center's identity standards.