Brand & Identity Standards

Our Visual Identity

Olmsted Medical Center’s (OMC) visual identity helps share who we are and what we stand for. Our logo and tagline show our commitment to providing personal, compassionate care for our patients and community.

The OMC Logo

Our logo shows two abstract figures embracing. This image can be seen as:

  • OMC reaching out to the community
  • Two people caring for each other
  • A parent caring for a child

No matter how it’s viewed, our logo represents our mission and the caring spirit of our team.

The logo’s warm blue tones were chosen because blue is often linked with trust, healing, and calmness—qualities that reflect OMC’s approach to care.

Our Taglines

OMC uses two taglines to share our message:

“Good health starts with great care.”
– This tagline reflects our belief—and our patients’ experiences—that good health begins with high-quality, compassionate care.

“The story of our patients is the story of us.”
– This tagline celebrates our patients’ experiences and shows how their stories reflect who we are as an organization.

Protecting Our Brand

Our logo and taglines are registered trademarks and may not be used without permission. Any outside use must be pre-approved by OMC’s Marketing and Communications department and must follow our brand identity standards.

Questions or Requests

If you need information about using the OMC logo or tagline, contact:
Marketing and Communications
507.292.7203